While making the right impression is crucial in all industries, it is especially important in the restaurant industry where clients pay for just two things: great food and welcoming ambiance. If you offer delicious food to your guests on a daily basis, but are still not able to realise the expected benefits, you should probably consider a restaurant renovation to improve the ambience.
Even if your restaurant business has been doing well, sometimes it is important to give it a good facelift to keep up with the new trends. A restaurant renovation can help to drive in more sales than advertising. Here are some useful tips on how to renovate a restaurant successfully.
1. Begin with a foolproof plan
Coming up with a plan is the first step toward successful restaurant renovation. Evaluate how various brands have been able to achieve their aims successfully after renovating their space. Speak to your peers and ask your clients too. Holding a giveaway contest can help to extract the best suggestions from your clientele. You can also seek assistance from a survey firm or a brand management specialist. As you make a foolproof plan, consider your target clientele, theme and brand image.
2. Pair your plan with the vision and functionality of your restaurant
In the restaurant industry there is cutthroat competition. To be able to stand out from the rest, you need to ensure your restaurant’s ambience matches your restaurant’s functionality and vision. For instance, if you want to be the leading Chinese cuisine restaurant in your area, incorporating interiors that represent a Mexican or Indian theme may not appeal to your clients and might even set them off. However, putting up impressions and playing Chinese music can help to create the ideal ambiance.
3. Set your budget
Renovation projects usually cost more than what you originally expected them to be, but they can also influence your profits. As a result, setting a budget for restaurant renovation requires special attention and at times, professional assistance too. Consider hiring a professional to help you if you do not have much experience in planning a budget.
4. Choose the right contractor
Restaurant renovation might need special considerations in terms of lighting, wiring, air conditioning, water, painting, parking and other variables. As a result, you should look for professionals who have tackled similar projects before like Dawnvale Group.
5. Define your goals
A restaurant renovation project will always leave some impact, which is why you should have defined your goal for renovating your space. Ask yourself the purpose of renovating, is it to improve your décor or simply rebrand yourself?
6. Look at the latest trends
If you haven’t renovated your restaurant for years, you may have to perform a complete redo instead of simply adding a twist. Assess the latest trends in the restaurant industry and create a plan that is not only contemporary, but also sets you apart from the competition. Even if you have a classic, family restaurant theme, you can still add modern facilities and technologies to your plan.
According to research, an increase of about 10% to 20% has been seen in the sales of restaurant businesses that have been renovated recently. Set the correct objectives and aims and contact the most suitable people to assist you, and you will be all set to realise the benefits of renovating your restaurant.